Urubamba Is the Best Kept Secret of the Sacred Valley

If you plan to explore the Sacred Valley in and around Cusco, you cannot miss Urubamba. In the Quechua language, Urubamba refers to a flat land of spiders. The town is located close to the eponymous river and is just an hour’s drive away from Cusco. 

Being the largest town in the Sacred Valley, Urubamba has ample tourist opportunities and infrastructure. Most people do not spend a lot of time in Urubamba and move ahead quickly to other more important sites. But as we all know, it is the less explored places that hold many more secrets and charm. This is the perfect place to get acclimatized to high altitude and cold weather. 

If you are lucky to visit Urubamba in June, you will be greeted by troupes of dancers from nearby villages who gather in the city center to celebrate the festival of El Señor de Torrechayoc. The dancing takes place at a large football stadium in the city and is a well known tourist attraction by itself.

When you are in Urubamba, take a moment to reflect on the Incan empire which was destroyed by the Spanish colonizers. Revel in the fact that many of the sites still hold the wealth of culture that Incans left behind. Most importantly, people who live in and around Urubamba maybe related top the descendants of the Incans themselves, which is certainly a poignant feeling to reflect upon.

Urubamba is most famous for its beautiful market where you can purchase rare Andean fruits and vegetables It is also the perfect place to purchase alpaca garments and ornaments. The town is located in close proximity to a number of Incan sites and archaeological centers. It is also close to beautiful and scenic spots where you can admire nature in all its glory. 

Our Sacred Valley tour consists of a stop at Urubamba, where you can have a sumptuous meal before heading to Ollantaytambo and Chinchero. Don’t forget to carry a good camera to take all the beautiful pictures of Urubamba and share it with your friends on social media!


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Jude C

I am a travel enthusiast who has closely worked with different communities. My interests range from alternative rock to English literature. I also happen to love cats a lot.

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