'Living in Peru' (online magazine)
Living in Peru (also known by the acronym LiP) is an English-language online resource about Peru. It was set up in 2005 as a business directory, primarily for English-speaking foreigners living in Peru. It uses the domain name http://www.livinginperu.com.
Danish-born Carsten Korch started Living in Peru in 2005. Before setting up the website Korch worked in the tourism and music industries. He previously held a position with PolyGram Records (now Universal Music), promoting bands including Metallica, U2 and Def Leppard. He also works as Living in Peru's Chief Editor.
Ethos and Mission Statement
Living in Peru declares that its main aim is to make Peru 'the number one country in Latin America to live, work, travel and invest by 2025'.
Living in Peru currently lists ten permanent staff on its website, including its founder and Chief Editor Carsten Korch.
The rest of the LiP team are:
- Nathan Paluck - Editor
- Jorge Riveros-Cayo - Features Editor
- Elie Gardner - News Editor
- Dyana Gonzales - Events Editor
- Susana Aguirre - Writer and Photographer
- Carlos del Aguila Calle - Photography and Video
- Ross Knutson - Business Development
- Isis Bottger - Business Development
- Gustavo Centeno - Webmaster
- Eduardo Rivera - Graphic Design
- Kim Allen-Jones - Food
- Yvonne Galloway - Food
- Beatrice Ciabatti - Business Analysis
- Larry Pitman - Columnist
- Rodney L. Dodig - Travel and Culture
- Andreas Vailakis
- Morten Bruun
- David Kraatz - Forum Moderator
Features of the website
1. Business Directory
The commercial arm of LiP, the Business Directory has an extensive list of companies from across Peru, covering a variety of locations including Lima, Cusco, Arequipa and Puno. Businesses from different sectors including dining, hotels and accommodation, charities, health and medical, media, shopping and dating are listed in exchange for a fee.
LiP's News section is extensive, with regular updates from a number of contributors at least once a day. In recent months they have covered topics ranging from the Peruvian general election, 2011 to Tourism Week 2011 to the 2011 Puno Protests to possible up-and-coming Peruvian concerts by pop superstars including Madonna and U2.
Contains personal adverts with apartments to rent and items for sale.
4. Movies in Lima
A listings page with current movies showing in the capital including synopses, release dates, genres, each movie's title in Spanish and showing times at a variety of Lima cinemas including:
- Cineplanet La Molina
- Cineplanet Plaza San Miguel
- Cineplanet Primavera
- Cinerama El Pacifico
- UVK Caminos del Inca
- UVK Larcomar
5. Events Calendar
Contains up-and-coming events throughout Peru, listed by date.
Opinion-based articles, interviews, promotions and competitions, videos and 'advertorial'-style pieces.
Business-themed news and feature articles.
9. Food and Dining
Recipes, features, reviews and a food glossary. Also contains information on pisco with readers' ratings on topics such as 'Top 5 Pisco Bars in Lima'.
10. Photo Galleries
11. Free E-Books
Contains links to free e-books, including '101 Reasons to be Proud of Peru'.
Discussion forum for readers on subjects including sport, the environment, events, politics, travel and tourism.
Miscellaneous files available to download, including guides, maps and the National Anthem of Peru.
LiP's magazine-style free newsletter. The Break is aimed at young people, with articles on the urban scene in Lima. The Break claims to be 'for young Peruvians, by young Peruvians'. The newsletter has three dedicated staff members: Claudia Cañedo Lou, Marco Mendoza and Fiorella Carrascal.
The Living in Peru website lists its readership as 175,000 unique visitors. They describe their demographic as follows:
- 'The readers of Living in Peru are foreigners and well-educated Peruvian citizens with high incomes, who enjoy quality news and information. Our latest survey shows they have a strong interest in charity, events, culture, traveling, gastronomy and politics, as well as having a strong moral grounding. Just about all of our readers are fascinated about Peruvian cuisine. Our readers frequently enjoy magazines such as 'Caretas', 'National Geographic', 'The Economist', 'Readers' Digest', 'Rumbos Cosas' and 88% read 'El Comercio (Peru)' every day. Nearly all of our users are online every day with the majority spending two-and-a-half hours online.'